THE BRIEF

Bacardi approached us to help them develop a new marketing idea based on a ‘sharing’ theme – sharing good times with friends, and sharing Bacardi.

THE CONCEPT

We created a drinks vessel based loosely on the original mahiki drinks trunk. Consumers simply had to fill it with Bacardi and mixer, insert straws, and share with a group of friends.

BESPOKE PRODUCTION

Our Hong Kong office liaised with the factories to produce a perfect pre-production sample which was approved by the client before full production began.

FINISHED PRODUCT

Enjoyed by friends all over the UK, recently at Rockness Festival.