THE BRIEF

Appointed as the official supplier to the British Lions Supporters Club, Brandinc provided supporter’s packs full of essential gear for the tour to Australia in 2009.

THE CONCEPT

Our client chose Brandinc to specially design and develop a range of high quality and travel-focused merchandise.

BESPOKE PRODUCTION

5000 supporter packs were produced including a leather travel wallet, passport holder, event flag, keyring, lapel bade and supporter certificate, all provided in a retail quality branded messenger bag. Brandinc placed much importance on ‘consistency’ ensuring that the color red across all products was consistent with the brand colours.

FINISHED PRODUCT

So successful was the campaign with its recipients, the program also won Campaign of the Year for the 2009 BPMA (British Promotional Merchandising Association) Awards.