THE BRIEF

The Sydney Powerhouse museum was home to Hogwarts in 2012, featuring Harry Potter: The Exhibition. To complement the exhibition, Warner Bros. required a high quality and creative Harry Potter merchandise range.

THE CONCEPT

In conjunction with Firebrand Live and GES, we expanded and enhanced the range by designing and creating over 50 new product lines – all while having to adhere to the most stringent approval process we had ever encountered.

BESPOKE PRODUCTION

All products required certificates of compliance and needed to be retail quality. After completion of the lengthy approval process, we had less than four weeks to produce and deliver the products in time from the Grand Opening of the exhibition.

FINISHED PRODUCT

Nearly 400,000 visitors attended the exhibition – generating the largest ever exhibition revenue in Australia. Brandinc’s Harry Potter merchandise was an incredible success and contributed to just under half of the total revenue stream.

AWARDS

Our Harry Potter: The Exhibition merchandise won both the prestigious GOLD and BRONZE awards in the 2012 APPA Awards in Sydney, Australia.