Your products packaging is as important as the product itself.
Not only does packaging have a utilitarian function of product protection but also a vital communication function. Packaging is a powerful marketing tool because it tells your consumer why your product and brand are different, what your brand stands for and what it means for your customer. It is sometimes a shortcut to making a decision or impression about your product.
Custom packaging can create a high perceived value of the product. Its purpose is to provide additional value for your customer as well as your business through the ability to create a memorable and sharable experience. Make the packaging part of the experience.
There are many ways to add value to your product. Contemplate items such as the box/container, tissue paper, sticker, promotional material/business card, hang tag, receipt, tape/string/ribbon. Consider eco-friendly options. It doesn’t need to be expensive – simple typography and colour choice gives a high-end feel.
Think of Tiffany & Co. For most people, the iconic robin’s-egg blue box is more recognizable than the jewelry itself.
As much consideration should be given to labeling too. Your product’s label delivers your sales message. Labeling play a vital role in building your image and enhancing your brand in your target market. Consider neck labels, hem labels, inner care instruction labels.
Packaging & Labeling should be key components of many company’s marketing strategies because together they can greatly impact consumer’s perception of the brand and ultimately improve customer loyalty and sales growth.
For more info on innovative packaging and labeling ideas, get in touch with your local Brandinc office.