If you’re in the business of promotional products, you know the power they can have on an organisation’s marketing efforts.
Recently, the Promotional Products Association International conducted a survey of people who had received promotional items in a range of prices and categories, and they discovered a number of useful insights.
They looked at the types of items that had been used for promotional purposes, the costs associated with those items, the effectiveness of the items, the length of time items were kept or used, understanding of why promotional items were given, and the perceived value of items.
In the US alone, the promotional products industry totaled $22.9 billion in 2016.
Here are five fast facts about our advertising specialty industry according to the PPAI (US).
The point of the story is promotional products create lasting impressions and are a valuable marketing tool so give us a call for some innovative swag ideas.